In the past few years I’ve run across numerous sites advertising contests of their own or from some partnered website promising fabulous prizes and glory to the winner and runner-ups. Fabulous prizes and glory can be pretty sweet, but take heed and always read the terms and conditions (or privacy policy, or whatever they call their legal guidelines) of the contest you are thinking about entering. If you don’t, you can’t hold anyone but yourself responsible if you end up getting shafted by whomever runs said contest. By shafted, I mean there’s some clause in their terms and conditions that says something along the lies of “All submitted designs become the property of ______. By entering the contest, the submitter signs over all intellectual property rights of their entry to ______.” or something equally evil and underhanded.
There seem to be two type of contests, one is usually pretty legit, the other, well, you should definitely check out their terms and conditions:
1) Contests held by creatives, for creatives.
2) Contests held by businesses, for creatives.
The contests held by creatives’, often design communities, purpose is to shine a spotlight on the winner and let them receive the attention that they deserve which is so hard to attain these days. Usually, prizes are minimal, maybe some cash, maybe a t-shirt or a print, the real prize is the attention generated. The contests held by businesses’ purpose are usually stated right up front, but generally that’s a facade to cover up real truth, which is these contests are held to get these businesses some cheap design work. By holding a contest they figure they can drum up a lot of designs to choose from and just select the best from the lot. The prizes for this type of contest are pretty large, but definitely much less than it would cost to hire a designer and have them produce a quality design.
Now, who wants a chance at winning fabulous prizes? And who wants to be exploited?
Lesson of the day: Be careful what you enter, and read the fine print.