Self promotion is important, and as visual artists we need to get our work out there to solicit paying jobs, be it freelance contracts or full-time benefits-paid jobs. Here are a few of the ways I can think of right away to promote yourself and your work:

1. The Internet

Get yourself a website; a your-name.com website. Put your work up. Tell your friends. Work the blogosphere (forgive me for the term) to your advantage. Find some design blogs, read them, post comments, leave your address in the URL box when replying. Traffic isn’t going to come to you at first, you need to place some lines and gradually reel in traffic.

Pros: Everyone uses the internet, your potential audience is nearly limitless. Personal portfolio sites are great to make your work visible to people that might hire you.
Cons: The Internet is saturated with everyone’s work it’s hard to stand out from the crowd.

2. Pro-Bono Work

Do some work for a needy cause, or an organization in a tight spot. Don’t just do some pro-bono work because the person soliciting the work makes some random promises of more work to follow. Be careful not to get taken for a ride though.

Pros: Everyone wants something for free. You can really easily pick and choose your projects and who to work with (or not).
Cons: You don’t get paid. Exposure is based on how high-profile the client is. Pro-Bono jobs don’t usually have much of a budget at all so often you can’t used much fancy stuff (materials wise).

3. Competitions

There’s lots of creative competitions out there; everything from shirts to posters to mockups. Be wary of what you submit work to though, just sayin’ is all.

Pros: Crazy exposure + prizes!? What’s not to like.
Cons: You’re competing with everyone else for the top spot, which means your work needs to be that much more creative and awesome than everyone else’s. Know your rights when submitting work.

4. Be an Entrepreneur

Perhaps get some of your work printed up and sell it, not necessarily to make a big profit but just to get your work out in public (of course you don’t want to lose money). Start a business, a sole proprietorship (cheap and easy), and sell stuff online or in person.

Pros: You can turn self-promotion into money and potentially a side business for supplementing your income when your job/career workload is light.
Cons: You have to know how to do a bit of marketing (and self-promotion [now were getting recursive!]) already and how to work the hype-machine in your favor. Can be a bit costly to get things rolling.

5. Portfolio Magazines

Submit your work of online (or meat-life) magazines that are purely about up-and-coming artists work, usually centered around a theme. JPG Magazine is one dedicated to photography, ANTI by RevloverLover accepts all mediums, ROJO Magazine, and a few others (you can find a bunch at PDF-MAGS.COM).

Pros: Usually completely free. Great way to get your name out there.
Cons: There’s no money it in, but hey, self-promotion’s a bitch.

Jeffery Zeldman hits the nail on the head with his latest essay. I really suggest that everyone take a few moments and read it over, even you non-web designers; it’s a smart article that while relatively brief, covers the important things about web design so that even those that don’t speak XHTML can understand things.

I meant to write about this some time ago but things have been rather busy lately. Anyway, a few weeks back as part of the University of Michigan School of Art & Design Distinguished Visitor Series lectures (damn that’s a long title!) Ellen Lupton came to give a talk to the entire Art School body plus anyone from the public that was interested. Her lecture was entertaining, funny, a bit racy, and short (a welcome rarity among many long-winded, boring lectures). From what I hear the Q&A afterwards was even better than the lecture itself, but unfortunately I wasn’t able to attend due to another class coming up.

Anyway, Ellen Lupton recieved the AIGA Medal the previous night, in New York, for her fabulous contributions to the visual design world. And the day after the lecture, the Umich AIGA Student Group Board was able to obtain two or so hours to meet with Ellen to have a little portfolio review. To have a portfolio review with such a highly regarded designer is a rare event indeed.

We sat down with Ellen at 10am in the senior studios and talked a bit before delving into our portfolios; we talked of her newest book in progress and what it was like to receive the AIGA Medal. Three of us had a pretty well-rounded portfolio to show, one was just beginning to assemble her portfolio, and one was just there to take it all in. She had some pretty good, rather constructive, things to say about each of our portfolios.

Personally I had a decent reaction, but she did criticize the typography my business card as being “amateurish,” which admittedly it is. To be fair it is over 2 years old and I had never taken a typography class before this semester. Also, she commented that my portfolio website is rather plain and boring. I explained that it’s minimalist, but she said that I gave it a bit more depth it’d be a lot better. And guess what? She’s right. Not that that opinion was exactly rocket science but she hit the nail on the head. Goes to show outside opinions on projects are totally helpful, which isn’t that the whole point of a portfolio review to begin with?!

I was asked recently to introduce Helvetica to an auditorium of folk at the University of Michigan Helvetica Screening (sponsored by UMMA, University of Michigan School of Art & Design, University of Michigan AIGA Student Group, and AIGA Detroit). I happily agreed and last night I made my way through a completely packed auditorium (the isles were full as well and people stood outside the doorways in the halls to watch) to introduce myself, the sponsors, Craig Steen the president of AIGA Detroit, and finally introduce the film itself to get things rolling.

The movie itself is amazing; it’s very well produced. The interviews are very interesting, insightful, and overall extremely funny. These interviewees are leaders in their fields and while they are all respected for their work, a lot of them have outrageously contrasting viewpoints as far as typography and “good design” goes. It certainly is a group of very opinionated designers. Seeing two renowned designers such as Massimo Vignelli (whom I just wrote about) and Erik Spiekermann get so worked up over this one little ubiquitous font is really interesting, though I think Spiekermann would win if they came to fisticuffs over the matter (being 16 years his junior).

After the film we facilitated discussion to a smaller audience on the opinions expressed in the movie and on the movie itself. Some interesting points and questions were raised.

For our first UM AIGA Student Group event it was an amazing turnout and super successful. This movie is definitely a must see, but good luck finding it at your local Blockbuster.

The other night I had the opportunity to attend a lecture given by legendary modernist designer Massimo Vignelli. It was very interesting to hear this guy who’s been in the industry for over 50 years now talk about all the projects he’s been involved with, from when he worked with Venini in Milan to his work with Bloomindales, the National Park Service, American Airlines, and The New York Subway System.

Massimo divided his lecture into groups of 5 years, and the beginning of each section he had a cute little black and white of his wife and himself. Massimo really injects a lot of humor into his stories; his pretty strong Italian accent and old-man behavior lend to some funny on-stage happenings.

Over the two hours of lecture I jotted down some things that Massimo had said here and there. Here are a few of the notes I took; things he said, advice, and a few random out-of-context sentences. It should be noted though that Massimo is an unapologetic, opinionated, modernist and some of the things he says definitely aren’t for everyone.

I see graphic design as the orginization of information that is semantically correct, syntactically consistant, pragmatically understandable, visually powerful, intellectually intelligent, and above all timeless.

Don’t trust market research, do what you want.

How can people judge design if [they don't know|it never existed before].

If you can’t find it, design it.

Have imagination, have courage, be fast.

If you listen to the manufacturer you’ll still be making mickey mouse trays.

Stay away from miserable design.

The grid is a lion, and you are the grid tamer. If you stay too long in the grid, the grid will eat you.

Look at my pants!

Luck is very important, you should be lucky.

Never work with middle management, work with the president. Middle management is afraid of losing their jobs.

Adding is stupid, subtracting is genius.

At the end of the lecture I stayed behind for a few minutes to have a short word with Kely Salchow, the AIGA Detroit Education Chair, and of course, Massimo. I had also brought along Massimo’s book, Vignelli: From A to Z, which I had a copy of in my library in the hopes that he’d be so nice as to autograph it, which he did.

As much as I like looking through portfolios all walks of designers, I find it a bit lacking sometimes. I like knowing about the designers, their hobbies, their process, their setups, their work spaces. I feel it lets me see a little more into how their work comes to fruition. So from time to time I like to browse Apple’s Pro Profiles Archive. There’s all sorts of nifty information lurking in the profiles that tells us a bit about their work, their setup, but more importantly we get little (and sometimes big) hints at their processes.